Creating your first brand guideline.

When creating a brand guideline, you will be asked to enter and do the following:

  • Enter your brand’s name.
  • Enter your brand’s URL.
  • Customize and tag your brand colors.
  • Customize and tag your brand fonts.
  • Upload a vector version of your logo.
  • Customize and tag your brand logos.
  • Choose your logo spacing requirements.

From there, the 1Brand guideline creation tool will create your personalized brand guideline. Preview and choose the guideline cover that you like and then embed them on your site!

If your brand is brand-new or doing a massive rebrand, you can start entirely from scratch in the system too!

Creating Your Guidelines

The basics:

Getting started with 1Brand is easy!

  1. Enter your brand’s name. 
  2. Enter your brand’s URL. Be sure to type in the “http://” or “https://” protocol before typing in the domain name. 
  3. Next, hit the “Grab” button! From there, we’ll crawl your site to find your logo, colors, and fonts. 

Are you starting a new brand or rebranding? Select “Want to start from scratch” and build out your guidelines with your fresh information. The interface has all the same bells and whistles, just with a blank canvas for you to get started.

How do you know when you’re ready to move to the next step? You’ll see your logo populate on the page. 

  1. If you’re ready to move forward, hit Continue.
  2. This button will say “Grabbed” when we’re done crawling for brand assets. You can also type in a new brand name, URL, and hit the “Grabbed” button again if you accidentally typed in the wrong information. 
  3. Don’t like the way your logo looks in the capture? You can click on the “Make Changes” link to go straight to the logo editor. That said, you’ll be able to edit this later in the process, so we recommend holding off on edits until you get to the logo step. 

Approving and editing your brand colors:

The first step in customizing your brand guideline is setting up your colors. When pulling in the information from our website, we look for and show all the colors used there. Initial color previews are in HEX format, but you can also choose to show:

  1. RGB, HSV, HWB, LAB, XYZ, and CMYK color models via the drop-down on the color.
  2. When you change the color model, the corresponding values will update under the color as well. You can only show one color model format per block but can add as many color blocks as needed.    

Another handy thing you’ll want to do is tag your colors and edit the color name. Tagging will help you, and viewers of your published guideline, more easily digest where to use the colors. To edit a title and tag, hover over the color with your mouse. From there, you’ll be able to:

  1. Duplicate the color (in case you’d like to present the same color, but in different color models). 
  2. Delete the color. 
  3. Edit the title and tag.

When you’re ready to edit your color title and tag, click on the link, and you’ll see a page that looks like this:

  1. Add a title that represents a unique branded name. 
  2. Add a tag that represents the use case for this color. The tag can be custom (just start typing and hit enter when finished!), or one of the presets below. 

Titling and tagging your colors is essential in making sure they’re used properly. For example, if you have a set of colors for print purposes (t-shirts, conference booths, etc.), you’ll more than likely want the color in the CMYK color model. You’d then want to make sure that the color is titled something like “Roaring Red Staff T-Shirts” or “Conference Booth Friendly Yellow” and then tag it as “Print.” 

Lastly, you can add any additional colors by clicking on the “+” box at the bottom of the color list, or you can copy any already existing colors by clicking the “+” on the top left side of any color’s block. Copying colors is especially useful for when you need to specify multiple color models for the same color, like HEX for your website and CMYK for signage. All new colors, including copied colors, show up at the bottom of the color editing interface.

When you’re ready to move forward, click on the “Continue” button at the bottom of the page. 

**We currently cannot reorder your colors, but that option is coming soon!

Approving and editing your brand logo:

Now that your colors are set, let’s get to work on updating your brand logo. 

One extremely useful feature of the published version of our brand guidelines is that you can download the logos directly from the guidelines themselves. If you entered your site information, we’ve grabbed your website logo, which is typically a low-resolution png or jpg file format. 

However, for the full functionality of the download and logo translation features, we highly encourage you to upload a high-resolution version of your logo in a vector format. 

You can do this by clicking on the “+” button next to your logo. From there, drag and drop the vector file (SVG, AI, EPS, or PDF) or search through your folders to find and upload your logos. You can upload multiple logo files to cover all the permutations of your logos, and the colors they might come in, such a logomark, brandmark, or brand signature.

  1. Just like with your colors, you can edit the title and tags of each logo. A best practice is to name and tag based on how you’d like the logo used or the branded terms you ascribe to it. 
  2. Logo spacing — clicking update allows you to adjust the whitespace around your logo. This is extremely important as it will enable you to set mandatory whitespace around your logo. 

To use this, just:

  1. Toggle the spacing feature on. 
  2. The logo spacing slider measures spacing in pixels. Use the slider to update your logo height. You can lock the dimensions together or change them separately. You also can adjust your logo width — click on the “Add logo width” link. 
  3. Update your logo spacing with the multiplier drop-down. A good rule of thumb is to leave at least a 1.5x buffer. 
  4. Click the “Done” button when, well, you’re done!

Next up, brand fonts. 

Approving and editing your brand fonts:

Let’s start with an initial disclaimer: most fonts are copyrighted by the person or company who made them. Currently, 1Brand uses Google’s font database to pull in previews of the fonts. Google’s database features 960 fonts, which means it’s not the most comprehensive as there are ~200,000 different fonts in use around the web and in print.

What this means for you — you might see font previews that are blank in our interface. Due to font ownership legalities, we also don’t have the ability to upload fonts, even if your font is custom or you own a license to use it. 

All that said, we are working on adding more font databases in future product updates. 

Ok, now let’s move on to the customization. Customization here is going to be exactly like colors. Add fonts (from the database), delete fonts, and edit/tag fonts. Make sure you title and tag them based on how you’d like the font used — like only for headers or only on blog content. 


When you’re done editing and tagging your fonts, click “Finish” to preview your brand guidelines. 

Customize and preview your brand guideline:

You’re almost there! The final step in completing your guideline is choosing your primary logo, featured color, and customized style. 

  1. Choose which logo you’d like to center in the guidelines as your primary logo displayed on the cover and the introduction section.
  2. Use this drop-down to change and update your guideline to feature one of your brand colors. 
  3. Choose a guideline style and preview what it looks like. 
  4. If you think you’ll make some changes to the guidelines before publishing, you can save it as a draft. 
  5. Publish your guidelines and get them on your site!

The six guideline styles you see are what we have available now, but we will be expanding our cover art options, as well as looking at the ability to upload your own cover in future releases. 

Publish your brand guideline:

This page gives you the embed code to add to your website. We host your guidelines, and putting them on your site is as easy as adding a YouTube video.  

Anytime you need to update and adjust your guidelines, just go into the interface, make your changes, and publish it again. We’ll automatically update your guidelines wherever they live!

You can also use your 1Brand guideline URL to open up your brand guidelines in your browser and take a look at them.

Happy Branding!

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