Creating your first brand guideline.

When creating a brand guideline, you will be asked to enter and do the following:

  • Enter your brand’s name.

  • Enter your brand’s URL.

  • Customize and tag your brand colors.

  • Customize and tag your brand fonts.

  • Customize and tag your brand logos.

  • Choose your logo spacing requirements.

From there, 1Brand will create your custom brand guideline. Preview and choose the guideline cover that you like and then embed them on your site, download the PDF, or share the link with your team!

If your company is brand-new or you're working on a massive rebrand, you can start entirely from scratch too!

Creating Your Guidelines

The basics:

When you first sign up, you'll be asked to choose whether you're a single brand or an agency. Choosing the agency option will be important here as it'll get you access to a 14-day trial of the Pro Agency subscription — which unlocks all of our features. Another important note, start 1Brand with your own brand guideline as we'll use this first guideline to help customize all of your client guidelines moving forward.

  1. Enter your brand’s name.

  2. Enter your brand’s URL.

  3. Next, hit the “Get Started” button! From there, we’ll begin pulling together your colors, logos, and fonts.

Are you starting a new brand or rebranding? Select “Or start from scratch?” at the bottom of the page and build out your guidelines from scratch with your new brand assets.

How do you know when you’re ready to move to the next step? You’ll see your logo populate on the page.

  1. If you’re ready to move forward, hit Continue.

  2. Want to start with a different brand? Just type in a new brand name, URL, and hit Redo.

  3. Don’t like the way your logo looks in the capture? You can click on the “Make Changes” link to go straight to the logo editor. You’ll be able to edit this later in the process as well though, so we recommend holding off on edits until you get to the logo step.

Approving and editing your brand colors:

The first step in customizing your brand guideline is setting up your colors. When pulling in the information from your website, we look for and show all the colors used there. We preview the colors with some fun names but everything you see is customizable.

  1. Check the "Color Translation" box and you'll see and be able to select from HEX, RGB, HSV, HWB, LAB, XYZ, and CMYK colorways via the drop-down on the color.

  2. When you change the colorway, the corresponding values will update under the color as well.

Another handy thing you’ll want to do is tag your colors and edit the color name. Tagging will help you, and viewers of your completed guideline, more easily determine where to use the colors. To edit a title and tag, hover over the color with your mouse and click on "Update". From there, you’ll be able to delete the color or edit the color title and tag.

When you’re ready to edit your color title and tag, click on the link, and you’ll see a page that looks like this:

  1. Add a title that represents your brands color.

  2. Choose which colorways to make available for that color.

  3. Add tags that represent the use case (or cases) for this color. The tag can be custom (just start typing and hit enter when finished!), or one of the presets below.

Titling and tagging your colors is essential in making sure they’re used properly. For example, if you have a set of colors for print purposes (t-shirts, conference booths, etc.), you’ll more than likely want the color in the CMYK colorway. You’d then want to make sure that the color is titled something like “Red Staff T-Shirts” or “Conference Booth Yellow” and then tag it as “Print.”

Lastly, you can add any additional colors by clicking on the “+” box at the bottom of the color list. You can add a color to represent one we may have missed, or to duplicate an existing color that you then lock for specific use cases. For example, you can establish a version of a color in HEX for your website and in CMYK for signage.

When you’re ready to move forward, click on the “Continue” button at the bottom of the page.

Approving and editing your brand logo:

Now that your colors are set, let’s get to work on updating your brand logo.

One extremely useful feature of the published version of our brand guidelines is that you can download the logos directly from the guidelines themselves. If you entered your site information, we’ve grabbed your website logo, which is typically in a png or jpg file format.

However, for the full functionality of the download and logo translation features, we highly encourage you to upload a high-resolution version of your logo in a vector format.

You can do this by clicking on the check box to allow us to convert your logo into different file formats. From there, click on the “+” button next to your logo. Now just drag and drop the vector file (SVG, AI, EPS, or PDF) or search through your folders to find and upload your logos. You can upload multiple logo files to cover all the versions of your logo, and the colors they might come in, such a logomark, brandmark, or brand signature.

Just like with your colors, you can edit the title and tags of each logo. A best practice is to name and tag based on how you’d like the logo used or the branded terms you associate with it.

Clicking update allows you to adjust the whitespace around your logo. This is extremely important as it will enable you to set a mandatory whitespace around your logo.

To use this, just:

  1. Make sure that the Logo Spacing toggle is on.

  2. The logo spacing slider measures spacing in pixels. Use the slider to update your logo height. You can lock the dimensions together or change them separately. You also can adjust your logo width — click on the “Add logo width” link.

  3. Update your logo spacing with the multiplier drop-down. A good rule of thumb is to leave at least a 1.5x buffer.

  4. Click the “Done” button when, well, you’re done!

Next up, brand fonts.

Approving and editing your brand fonts:

Let’s start with an initial disclaimer: most fonts are copyrighted by the person or company who made them. Currently, 1Brand uses Google’s font database to pull in previews of the fonts. Google’s database features 960 fonts, which means it’s not the most comprehensive as there are ~200,000 different fonts in use around the web and in print.

What this means for you — you might see font previews that are blank in our interface. Due to font ownership legalities, we also don’t have the ability to upload fonts, even if your font is custom or you own a license to use it.

All that said, we are working on adding more font databases in future product updates.

Ok, now let’s move on to the customization. Customization here is going to be exactly like colors. Add fonts (from the database), delete fonts, and edit/tag fonts. Make sure you title and tag them based on how you’d like the font used — like only for headers or only on blog content.

You also have the ability to add specific use cases for your fonts (mobile, web, print, etc.) and additional fonts to add to the family (bold, light, italics, etc.).

When you’re done editing and tagging your fonts, click “Finish” to preview your brand guidelines.

Customize and preview your brand guideline:

You’re almost there! The final step in completing your guideline is choosing your primary logo, featured color, and customized style.

  1. Choose which logo you’d like to center in the guidelines as your primary logo displayed on the cover and the introduction section.

  2. Use this drop-down to change and update your guideline to feature one of your brand colors.

  3. Choose a guideline style and preview what it looks like.

When you're done, you can Publish your guidelines and get them on your website (or your intranet, or through a PDF). The six guideline styles you see are what we have available now, but we will be expanding our cover art options, as well as looking at the ability to upload your own cover in future releases.

Publish your brand guideline:

This page gives you the embed code to add to your website. We host your guidelines, and putting them on your site is as easy as adding a YouTube video.

Anytime you need to update and adjust your guidelines, just go into the interface, make your changes, and publish it again. We’ll automatically update your guidelines wherever they live!

You can also use your 1Brand guideline URL to open up your brand guidelines in your browser and take a look at them or download the completed guidelines to a PDF for sharing.

Happy 1Branding!

Did this answer your question?